Email & Lifecycle Marketing
for Predictable Ecommerce Revenue

I help ecommerce brands (£3–30m revenue) improve retention and customer lifetime value through structured, revenue-led email and lifecycle marketing.

15+ years operating businesses · UK & Turkey markets · Strategy + implementation

Request a lifecycle review

The Challenge Most Ecommerce Teams Face

Heavy spend on acquisition, weak retention
Email used tactically, not deliberately
Revenue leakage across the customer journey
Missed post-purchase and repeat opportunities
Limited visibility into email’s real impact

A Cohesive Lifecycle Approach

Rather than disconnected campaigns, I help brands build a coherent email and lifecycle programme that supports the full customer journey, starting with the first purchase through retention, re-engagement, and advocacy.

How We Work Together

Step 1 — Discovery audit

A focused review of your current email and lifecycle activity to identify the most material opportunities. Often used as a standalone engagement to inform internal planning or investment decisions.

Step 2 — Deep-dive review & roadmap

A more detailed engagement that builds on the initial review or stands on its own where clarity already exists. It provides a structured analysis of lifecycle design, data, deliverability and tooling, resulting in a clear, prioritised plan with commercial impact in mind. Typically commissioned when there is intent to improve performance over the near term.

Step 3 — 90-day build & enablement

Hands-on implementation of priority lifecycle initiatives, alongside documentation and team enablement. This stage is engaged selectively and scoped based on internal capability and objectives.

Engagements are modular and scoped based on need, not pre-set bundles.

Let’s discuss whether this is a good fit…

Every engagement is shaped around the commercial realities of the business.
If retention, customer lifetime value, or email performance is a priority, a short conversation will quickly clarify whether I can help.